How to get a job in digital marketing with no experience?

Are you interested in pursuing a career in digital marketing but don't have any prior experience? Don't worry! With the right skills, qualifications, and strategies, you can still land a job in this growing field in Canada.

What you will find here 🍁

Why Digital Marketing is a Growing Field in Canada

Digital marketing has become an essential component of businesses' marketing strategies in Canada. With the increasing reliance on digital platforms and technologies, companies are seeking professionals who can effectively promote their products and services online. This has led to a high demand for skilled digital marketers across various industries.

The Skills and Qualifications You Need

While prior experience is not mandatory, having the right skills and qualifications is crucial to stand out in the competitive job market. Some important skills for a career in digital marketing include:

  • Strong communication skills: Digital marketers need to effectively convey their message to target audiences through various online channels.
  • Analytical skills: Being able to analyze data and draw insights is essential for optimizing digital marketing campaigns.
  • Creativity: Developing innovative and engaging content is key to capturing audience attention and driving conversions.
  • Knowledge of digital marketing tools and platforms: Familiarity with tools such as Google Analytics, social media management platforms, and email marketing software is highly desirable.

Steps to Get a Job in Digital Marketing

Here are some steps you can take to increase your chances of landing a job in digital marketing:

  1. Educate yourself: Start by gaining knowledge in digital marketing concepts, strategies, and best practices. There are numerous online resources, courses, and certifications available that can help you develop a strong foundation.
  2. Build your own online presence: Create your own website, start a blog, and engage in social media to showcase your digital marketing skills and demonstrate your passion for the field.
  3. Network: Attend industry events, join relevant online communities, and connect with professionals in the digital marketing field. Building connections can lead to valuable opportunities and insights.
  4. Gain practical experience: Look for internships or volunteer opportunities that allow you to work on real digital marketing projects. This hands-on experience will enhance your resume and provide you with valuable skills.
  5. Apply for entry-level positions: Tailor your resume and cover letter to highlight relevant skills and experiences. Be open to starting with entry-level roles to gain industry experience.

Building Your Digital Marketing Portfolio

Even without professional experience, you can still build an impressive digital marketing portfolio. Here are some ways to showcase your skills:

  • Create case studies: Develop hypothetical digital marketing campaigns and document the strategies, tactics, and results.
  • Offer pro bono services: Help local businesses or non-profit organizations with their digital marketing efforts. This allows you to gain practical experience while contributing to a good cause.
  • Showcase personal projects: If you have worked on personal projects such as managing a blog or running social media accounts, highlight these accomplishments in your portfolio.

Networking and Building Connections

Networking is crucial in the digital marketing industry. Attend industry conferences, join professional organizations, and participate in online communities to connect with like-minded professionals and potential employers. Building relationships and staying up-to-date with industry trends can help you stay ahead in your job search.

Gaining Experience through Internships and Volunteer Work

Internships and volunteer work can be invaluable for gaining practical experience in digital marketing. Look for opportunities to work with companies or organizations that align with your interests and goals. Not only will this help you acquire new skills, but it will also provide you with real-world examples to showcase in your job applications.

Applying for Entry-Level Digital Marketing Positions

When applying for entry-level positions, emphasize your transferable skills, relevant coursework, and any practical experience you have gained. Tailor your resume and cover letter to the specific requirements of each job posting, highlighting how your skills align with the role. Don't be discouraged if you receive rejections – persistence and continuous improvement are key in the job search process.

Continuing Education and Professional Development

The digital marketing field is constantly evolving, so it's important to stay updated with the latest trends and technologies. Consider pursuing additional certifications, attending workshops, or enrolling in advanced courses to enhance your knowledge and skills. Continuous learning and professional development will make you a more competitive candidate in the job market.


While getting a job in digital marketing without prior experience may seem challenging, it is certainly possible with the right approach. Focus on developing the necessary skills, building a strong portfolio, networking, gaining practical experience, and continuously improving your knowledge. With persistence and dedication, you can land a rewarding career in digital marketing in Canada.

Frequently Asked Questions

1. Can I get a job in digital marketing without any prior experience?

Yes, it is possible to get a job in digital marketing without any prior experience. By acquiring the necessary skills, building a strong portfolio, and networking, you can increase your chances of landing a job in this field.

2. What skills are important for a career in digital marketing?

Some important skills for a career in digital marketing include strong communication skills, analytical skills, creativity, and knowledge of digital marketing tools and platforms.

3. How can I build a digital marketing portfolio without any professional experience?

You can build a digital marketing portfolio by creating case studies, offering pro bono services to local businesses or non-profit organizations, and showcasing personal projects such as managing a blog or running social media accounts.

4. Are there any certifications or courses that can help me stand out in the job market?

Yes, there are several certifications and courses available that can help you stand out in the job market. Some popular ones include Google Ads Certifications, HubSpot Inbound Marketing Certification, and Facebook Blueprint Certification.

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